Articles

Most transformations don't fail because of strategy or technology.

They fail because of how change is understood and led.

After 30 years of leading and observing transformations across industries and countries, this pattern is clear — yet often overlooked in today's tool-, process- and AI-driven conversation.

This series, Human-Based Change Leadership, explores the human dynamics that ultimately determine success: leadership, behaviour, culture, learning, and power.

It also introduces a practical model for making transformation more predictable — grounded in research and real-world experience.

New article published every Tuesday until May 12, 2026.